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    Why Brands Are Willing to Pay $8m for 30 Seconds of Attention During the Super Bowl

    1 month ago

    The Super Bowl has evolved from a football game into one of the biggest cultural and advertising moments of the year. It's no longer just about the players on the field, but who or what appears on viewers' screens during timeouts. "At $8 million for 30 seconds," said Virginia Tech marketing expert Donna Wertalik, "the Super Bowl is no longer just an advertising buy, it is a high‑stakes investment in cultural relevance, where storytelling, inclusivity, and timing matter as much as reach.
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